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“The best thing about eCommerce is that you can do anything; the worst is that you can do anything.” With a one blunt observation, President of FreshPair.com, Matt Butlein summed up the complicated nature of the eCommerce industry and the foundation for the Internet Retailer Web Design & Usability Conference held in Orlando, Florida last week. [...] read article »

Sometimes the little things make a big difference. That’s what Shannon Wu-Lebron, director of ecommerce searchandising, at Office Depot Inc., found out as the e-retailer began adding product videos to it e-commerce site. read article »

We recently wrote about the role video currently plays in savvy Internet retailers' e-commerce strategies. But do videos make sense for products with a short shelf life? Do videos help with SEO? And are we entering an era where product videos will replace written content altogether? read article »

Whether home-grown clips on YouTube or professionally produced Hollywood shows, video is growing in strength each month. Billions of video clips are served and along with those clips are millions of advertisements. How to stand out from the crowd in the video space? read article »

Consumers care more about what’s in a brand video than how long it is. That’s the conclusion of a new study from Invodo tracking consumer response to e-commerce and shopping videos. Invodo is an online video e-commerce company with clients including Office Depot, Toys R Us, and Verizon. read article »

Invodo, a full-service video partner for business, announced the company has commissioned "the first-ever comprehensive study on how consumers embrace video in a retail context, revealing that many of the common perceptions about how video is used in shopping are actually incorrect." read article »

Among other findings, the study’s research shows that consumers care more about the quality and content of the video than the length of the clip, and that consumers have come to expect video as part of their online shopping experience rather than regarding it as an added feature or bonus. read article »

Looking to add product videos to your ecommerce site? We've put together a sampling of product videos from a variety of sources. And be sure to check out the following article - Best Practices for Creating Product Videos - for more on the subject. read article »

The viewing of videos on ecommerce product pages is growing at an extremely rapid pace, according to reports that surfacedthis past holiday season. Case in point: Lone Star Western Decor, a cross-channel seller of Western-themed home decor, added video to about 40% of its product pages, and saw as much as a 300% increase in conversion. read article »

Adding videos to retail sites was once a complicated and costly undertaking, but that has changed, says Craig Wax, CEO of Invodo, which sells online video services to e-retailers. “Video is coming to retail like a tidal wave, presenting both challenges and opportunity for web design ,” he says. read article »